We’re a marketing and mentoring (management) firm for student-athletes and their families. We market powerfully to generate interest, then manage everything downstream from that so that interest is not just converted into offers, but the right offers.

FEATURES OF THE PCM ATHLETIC RECRUITING PROGRAM

  • Professional, Powerful Online Recruiting Profile – Each profile is built with the goal of differentiating our clients – as athletes, as students, and as people.
  • Target List of Schools – Based on each student-athlete’s athletic and academic abilities, social fit and interests. A personal list of target schools is then crafted, taking into account probable fits for both student-athletes and colleges that typically include anywhere from 200-800 schools.
  • Email Correspondence– PCM begins by introducing the student-athlete through email to each school and coach by name and is tailored specifically for each student-athlete. This is not a fill in the blanks composition. We highlight the differentiating features and characteristics of each student-athlete and why he/she may be a good fit for that school and its athletic program. Afterward, PCM will send follow up and micro campaign correspondences with the goal of keeping the student-athlete in front of coaches and building important relationships with college coaching staffs.
  • Personal Mentoring – Learning to network with coaches and admissions officers is essential in the student- athlete’s recruiting success. Gaining interest is not enough. PCM professionals continuously coach each family through every step of the process.
  • Highlight Video –PCM will annually edit and prepare the student-athlete’s highlight and/or skills video for his/her online recruiting profile. Each video is designed to attract the interest of college coaches, and is specifically designed around the skill set of each student-athlete. We can also link video from other media sources on an ongoing basis throughout the year to the student-athlete’s website.
  • Data Tracking and Analysis – Once the student-athlete is marketed, PCM is able to track interest around that marketing campaign. We know when Coach gets an email, reads it, visits a website, watches a video, and how many times. This data feeds back into our process to make it more efficient and effective moving forward.